Motto Motto Accelerates National Expansion With Three New Franchise Grants
18 Locations and Growing Across NSW and QLD.
Motto Motto Japanese Kitchen is excited to announce the latest wave of growth with three new restaurants to open across New South Wales and Queensland.
The new locations - Circular Quay in NSW, and Newmarket and Coorparoo in QLD - take the group’s footprint to 18 restaurants nationally, with further expansion planned in late 2025 and 2026.
From its origins in Brisbane as a premium-casual spin-off of Australia's most awarded Japanese restaurant, Sono, Motto Motto has evolved into one of the most exciting fast-casual restaurant brands in Australia. With existing restaurants thriving in major hubs like Brisbane, Sydney, Gold Coast, and Far North Queensland, the brand has successfully scaled while maintaining its commitment to premium quality, bold Japanese flavours, and exceptional guest experiences.
“This latest round of franchise grants reflects the growing strength of our brand and the incredible passion of our franchise partners,” said Matt Fickling, Chief Operating Officer of Motto Motto Group.
“We're thrilled to welcome a suite of new Owner Operators alongside our growing cohort of multisite operators - each of them committed to bringing ‘more’ to their local communities. From day one, our goal has been simple: deliver unmatched flavour and guest experience with a business model that’s profitable, scalable, and sustainable.”
THE INNOVATION ENGINE BEHIND THE FRANCHISE BUSINESS
At the heart of Motto Motto’s franchise success is Kitchen Daddy, the group’s food manufacturing brand and innovation powerhouse delivering proprietary products for exclusive use by Motto Motto’s franchisees.
Since its founding in 2021, Kitchen Daddy has transformed from a startup operation into a national food manufacturing business. Today, its products have been stocked by ALDI, Coles, and Australia’s leading foodservice distributors, reaching kitchens and consumers from Perth and Adelaide to Melbourne and Far North Queensland.
This robust vertically integrated supply chain underpins the Motto Motto restaurant network by delivering:
Consistent, chef-quality food with minimal skill or labour required
Controlled food costs and simplified inventory management
Speed to market through seasonal innovation and regular new menu launches
Operational ease, freeing franchisees to focus on guests rather than back-of-house complexity
“Supporting Motto Motto’s franchise network is an incredibly rewarding part of what we do at Kitchen Daddy,” said Matt Moore, General Manager of Kitchen Daddy.
“We’re proud to produce innovative, high-quality products that not only uphold the integrity of Japanese flavours but also make operations easier and more consistent for the brand’s franchisees. From day one, our goal has been to create a food manufacturing solution that makes food dreams come true! Seeing our products serve communities across the country, through the hard work of passionate operators, is what makes this partnership so special.”
Kitchen Daddy is the engine driving scalable growth - ensuring every Motto Motto restaurant, no matter the location, delivers an exceptional, consistent food experience.
GROWTH DRIVEN BY DIVERSE OWNERS
Motto Motto’s franchise model continues to attract first-time business owners and experienced multi-site operators alike. With a strong presence across Queensland and New South Wales, several franchise partners have expanded into second and third sites - driven by the brand’s operational simplicity, guest loyalty, and compelling franchise economics.
One of the earliest success stories is Frank Jiang, Motto Motto’s very first franchisee, who has since expanded his portfolio across multiple sites.
“What sets Motto Motto apart is how open the franchisor is to innovation and collaboration,” said Frank Jiang, multi-site Owner Operator. “It’s not just a great brand with a great product - it’s a business model backed by smart strategy. That support has allowed me to increase my profits year-on-year and grow my restaurant empire with confidence knowing I’m backed by both passion and strategy.”
“We’ve created a franchise system that delivers world-class food, without the stress and risk typically associated with hospitality,” Matt Fickling, Group Chief Operating Officer added. “Whether you're a first-time business owner or looking to expand your portfolio, we offer a business model that’s efficient, exciting, and truly future-ready.”
GROWTH CONTINUES: BURPENGARY & TOOWOOMBA OPPORTUNITIES OPEN NOW
With three new franchise grants already secured and several more in the pipeline, Motto Motto’s expansion momentum shows no signs of slowing. The brand is actively seeking passionate franchise partners to join the journey in two prime Queensland markets: Burpengary and Toowoomba.
Both locations present significant opportunities in high-growth catchments with strong demand for premium fast-casual dining. Backed by the proven systems, supply chain strength of Kitchen Daddy and comprehensive operational support, these sites offer a compelling business proposition for ambitious and passionate operators to open their doors before Christmas 2025!