OPERATIONS,
TRAINING &
SUPPORT
As an Owner Operator you will be supported by our industry-leading franchise team, who share a commitment to operational excellence and business success.
Our franchise business is led by our passionate Founder & CEO William Liu and his senior executive team across operations & training, finance, marketing, franchising and menu innovation.
You will receive hands-on experience with initial & ongoing restaurant training, menu & product development, supply chain solutions, marketing assistance as well as proven processes and ongoing mentoring to make your restaurant a success!
BRAND &
MARKETING
Motto Motto has a strong visual identity and an excellent marketing program. The marketing team engages talented creative agencies to assist in promoting the brand and drive customer engagement.
As an Owner Operator, you will benefit from national brand campaigns, sophisticated social media strategies, digital advertising, membership & loyalty programs and strategic communications to attract new customers and increase existing customer visitation.
The brand & marketing team assists restaurants to deliver strategic local area marketing campaigns to promote new restaurants and build a local following in the local area.
SUPPLY CHAIN & Procurement
Our passion for more is etched in our menu - which is why we’re passionate about partnering with Australia’s best producers.
We have long standing relationships with producers from all around Australia - like our salmon partners in Tasmania, our Wagyu farm on the Limestone Coast, our kingfish caught in the Spencer Gulf, and our chicken farmers from Ballarat, Victoria.
motto means more.
As an owner operator, you’re part of an innovative and unique brand; and benefit from a sophisticated and compelling franchise that’s built on doing franchising differently.
Our state of the art central production kitchen located in Brisbane’s north reduces the need for skilled labour in our restaurants. A team of chefs make our sauces, prepare our proteins and cook our famous ramen broth to eliminate complexity, ensure ease of operations & training, secure product consistency and increase barriers for competition.
New restaurant opportunities come with a unique buy-back guarantee at the end of the franchise term, to reduce risk and increase potential return on investment.
We have experienced executives across marketing, franchising, supply chain, operations, finance and menu innovation that will keep your restaurant fresh and exciting.
Our Executive Chef specialises in Japanese fine dining; having worked across the top restaurants in Ginza, Tokyo and leads one of Australia’s most awarded Japanese restaurants, Sono.
We have a National Supply Chain Manager dedicated to ensuring availability, quality, consistency and competitive market pricing for all products purchased by our restaurants.
Our Chief Operating Officer and National Operations Manager have the unique perspective of being on both sides of the franchise aisle - having experience in franchisee operations and as the franchisor.
A strategic national marketing plan with a through-the-line approach delivers awareness for the brand, and traffic outcomes for our restaurant network.
Turnkey establishment cost for your restaurant - no nasty cost overruns or variations during start-up.
We have low franchise royalty fees, and automatic franchise term renewals.
The brand has a strong Australian footprint and proven track record.
